Treatment-Based Drug Courts Significantly Reduce Criminal Recidivism Annotated Bibliography

Treatment-Based Drug Courts Significantly Reduce Criminal Recidivism Rates - Annotated Bibliography Example These programs are developed with an aim of reducing crimes that are usually committed because of drug abuse (MacKenzie 2008). Within the programs, people are offered training based on their skills with the aim of making the sign in the community. Through the education offered in these programs, people change their habits and develop positive thinking (MacKenzie 2008). Individuals who undergo proper training in the programs are not likely to get involved in criminal activities. While those who do not get training end up going back to prison because of committing crimes (Vacca, 2004). Despite the development of these programs in most societies, there is limited research conducted on the effectiveness of the program (Vacca, 2004). It is typically very problematic to determine the effectiveness of these programs because of different judicial procedures used in most of the programs (Vacca, 2004). It also very difficult to determine the factors that affect the programs within the rehabilitation centers (Vacca, 2004). This study will, therefore, test the hypothesis Treatment-based drug courts significantly reduce criminal recidivism rates. Participants in this program most of the time are given counseling services and educational training services that help them change (MacKenzie 2008). The researcher will use a meta-analysis of several studies collected that combines the importance of an association between the study variables (Vacca, 2004). This method is the most suitable because they can be used to describe the efforts made by the respondents under investigation.

3 x 450 words assignments B. strategy, Org + Behave, B. Environ - B Essay

3 x 450 words assignments B. strategy, Org + Behave, B. Environ - B. spec - Essay Example Organizations that are effective are largely concerned with their performance level and also the aspect of performance consistency1. The organizations major objective is to offer customers the same quality of product or service whenever the customer visits the organization, regardless of the location. Quality performance results into repeat customers while consistency leads to loyalty of the clientele. Communication breakdowns that may be caused by cultural misunderstandings are a threat to efficiency in performance. For instance, an employee may opt to use indirect communication with a fellow employee who prefers direct communication and this result into a communication breakdown. Multicultural organizations are the organizations that hire employees from various cultural backgrounds, where the organization serves the clients that are from varying cultures or even the combination of both2. Expectations and behavior of the people within the multicultural organizations or the customers that are served by the organization may be driven by the cultural rules. It is, therefore, important to respect the cultural rules. The difference in cultures may arise from factors like direct or indirect communication, definition of identity as either individual or connection to a certain group and the level of comfort in the hierarchy. Organizational culture and organizational structure are some of the concepts that have the greatest predictive power and highest explanatory in the attempts to understand the forms and causes of people behavior in the organizations. Subsequently, the two concepts are mostly used when conducting research on variables that independent in the explanation of several phenomena that are present in companies or other forms of organizations. The influence of organizational culture and structure on other factors of management is normally researched

Can Language Learning Applications Help Improve English?

Can Language Learning Applications Help Improve English? CAN LANGUAGE-LEARNING APPLICATIONS HELP TO IMPROVE PROFICIENCY IN ENGLISH AT THE UNIVERSITY LEVEL? ABSTRACT In todays globalized world, knowing another language opens the door to a vast number of opportunities no matter nationality. This study focuses on language-learning applications since they are an innovative way to learn another language. The investigation needed for this study was done online using Google Scholar and the following sources: Scientists Are More Creative than You Might Imagine and Do Schools Kill Creativity . Language applications can be an excellent way to study a language like English, because those apps motivate young people more than the traditional language class. These applications facilitate the learning of another language in a fun and dynamic way and they will allow the learners to share, debate, create, give opinions, and create a much more creative and participative space. They allow the learners connect in them account on all electronic devices and do not lose progress. Keywords: Applications, language, creative, innovative INTRODUCTION Knowledge of languages is the doorway to wisdom (Roger Bacon). Currently, we live in a globalized world where everyone is connected. If someone want to communicate, they have to know that persons language. Knowing another language is a great academic and professional advantage. Many students want to know another language but they do not because they do not have money to pay for a language course or do not have time to do so. Due to this need, several technology companies created language learning aplications. Perhaps they are not as effective as a lenguage learning course, but with effort they work. Managing another language fluently will make the learner feel amazing about himself because a new world opens. The learner can talk to a lot of people from other countries, watch movies, read books or browse websites. Knowing more than one language makes a person smarter, because that person works parts of him brain that would otherwise be stopped. Language applications are an efficient way for learning new languages like English, for three reasons: they are dynamic and instructive; they allow students to practice their skills; and they can be used on all electronic devices. In essence, the communication of the future will be based in a language that many people talk, so the advantages of a person will depend on how well know that idiom. For these reasons, this research paper is dedicate to know effectiveness and efficiency of language learning applications because they are an example of creativity and innovation that we will need for communication, and it represents the biggest challenge for developing persons . LANGUAGE LEARNING APPLICATIONS ARE DYNAMIC AND INSTRUCTIVE First of all, Language learning applications are dynamic and instructive than a language course to obtain proficiency in another language because the last is a traditional class. The technological advances are an excellent tool that benefits the educational system, since more and more college professors that resort to the service of effective applications to carry out the teaching-learning process in college students. Humanity tries to improve and make the way to generate knowledge more flexible, using the constant technological movement to satisfy the communicative needs that originates the society, so that the mobile technologies have served as base to restructure the educational panorama, contributing to the education. TECHNOLOGY INNOVATION HAS NEVER MADE LEARNING A FOREIGN LANGUAGE EASIER One reason is Technology innovation has made learning a foreign language easier because: Today, multimedia features found in e-learning environments incorporate new ways to learn, including: videos, audio, tools, and much more. Plus, multimedia can increase students retention rates and correct mistakes before they turn into bad and embarrassing habits (eLearning INDUSTRY, 2013). The learning is not subject to the physical space of the class nor to the strict hours of the teaching of the matter. College students can create and optimize resources with a few Apps given avoiding the traditional use of textbooks, and adapting these new techniques to the teaching-learning process, making it more visual, creative, and participatory. Ken Robinson, educator, writer and British lecturer, says: people educate their children and want to exploit all of their skills in 15 or 20 years but they do not have a real objective (Robinson, 2006). In other words, they dont know how use this skills. The majority of people do not think in creativity as a tool for the future and this is reflected in the schools. THESE APPS INCLUDES VIDEO GAMES, VIDEOS, GIFS AND THAT MAKE LEARNING FUN TOOLS Also, these apps includes video games like puzzles, hangman, wordit, wordsearch, videos, gifs and tools that make learning fun. Some apps are Duolingo, Wibbu, Busuu, Babbel, and HiNative. The majority of these games have been designed with learning in mind, which means that when the students use them, they are getting the experience of teaching rolled into one nice app. The great thing about these mobile apps is that the child inside the students will love to pull them out and play for enjoyment. So these applications facilitate the learning of another language in a fun and dynamic way. LANGUAGE LEARNING APPLICATIONS ALLOW STUDENTS TO PRACTICETHEIR SKILLS Second of all, Language learning applications allow students to practice their skills because Online courses offer an out with the old, in with the new approach to learning a foreign language (eLearning INDUSTRY, 2013). They offer an introduction to vocabulary and grammar, so they help students gain confidence. According to Albert Einstein, the best scientists are also artists, so it would be illogical to think that science and art are not related (Ossola, 2014). So, it is so important emphasize the utility of those applications, and to pay special attention to the way that we are learning a foreign language. In other words, the future will be only for the most apt, and with this we refer to the persons who know another language THESE APPS REMIND DAILY THAT THE STUDENT MUST ENTER AND MEET THEM DAILY GOAL Also, these apps remind daily that the student must enter and meet the daily goal. If students have not logged in. This helps the user to practice daily, which is fundamental to learning a language. The learner need motivation to learn a second language, and the active and creative participation of the student in the process through the application of individualized learning techniques. Strategies for foreign language learning include skills for memorizing and manipulating key structures of the target language, cognitive strategies for managing and supervising the use of strategies, affective strategies for measuring emotional reactions to learning and for reducing anxiety, and social strategies to maintain the interaction with native speakers and cooperation between students easier. These applications will allow the learners to share, debate, create, give opinions, and create a much more creative and participative space. LANGUAGE LEARNING APPLICATIONS CAN BE USED ON ALL ELECTRONIC DEVICES THEY ARE MORE ACCESSIBLE THAN A COURSE TO LEARN ENGLISH Third of all, Language learning applications can be used on all electronic devices because they run on computer programs, the learner can access online foreign language courses at any time. (eLearning INDUSTRY, 2013). THEY ARE SYNCHRONIZED Another reason to use these apps is because these apps are free. The learner only need an account. One of the most obvious advantages of the use is the easy and speed with which the information is accessed. Another important advantage is the safe storage of personal data, which allows users to save time and quickly access to their preferences, as well as being able to customize the application to their liking. Also, they are synchronized. That means these applications are connected to the internet. The learnerÂÂ ´s progress is saved and if a learner does not have cellphone, he only needs another electronic device to sign in and continue learning. CONCLUSION In summary, language applications can be an excellent way to study a language like English, because those apps motivate more young people than the traditional language class. There are a number of benefits to using English learning apps to improve language learning skills. They will not even need a tutor on hand to constantly learn English and the learner can access to the account on all electronic devices without problem. These apps are quite funny and to learn playing. That is why they are very useful for learning vocabulary because they are visual and entertaining. For these reasons, I recommend university students who do not have much free time or do not have the sources to pay a course to learn languages that use these applications to improve their level of English mainly. Education as a fundamental development entity, should not be a linear process (Robinson, 2006), those applications should always be updated and synchronized with the need to learn another language. By learning another language we are educating and training for our professional future. REFERENCES Robinson, K., (2006). Do Schools Kill Creativity? TED. Recovered from: https://www.ted.com/talks/ken_robinson_says_schools_kill_creativity?language=en [09/12/2016]. elearningindustry. (Aug 19, 2013). Below are 5 essential benefits of learning a foreign language through online courses. Recovered from elearningindustry: https://elearningindustry.com/5-essential-benefits-of-learning-foreign-languages-online [09/12/2016].

Identity Changes in The Count of Monte Cristo :: The Count of Monte Cristo

Identity Changes in The Count of Monte Cristo The Count of Monte Cristo is a very sourceful book with characters creating different and new identities. Fernand changes to Count de Morcerf during the time of Dantes' imprisonment, Mercedes changes to Countess de Morcerf after her marriage to Fernand, Cadderouse changes to M. Pilletin, Benedetto changes to Andrea Cavalcanti to disguise and murders Cadderouse, and last but certaintly not least Edmund Dantes with the various identity changes. Even though these characters names are just being changed or in Dantes' case, changing their names, this still means creating various identities. In every identity change, there is a different name or "alias" as some people call it, and with every name comes a different identity. Dantes had to create a different personality to go with each new character to keep himself disguised. Just like anyone else who may be popular, people feel the need to change their identities for many different reasons, some more commonly used than others. People who ch ange their identities may feel the need to change their identity, because it lets you be someone different, it's unique, it defines who you really are or who you want to be, it allows you to hide or get away from yourself and others, and many other reasons. For these reasons or at least some of them, I feel that Dantes, the main character of this book creates a new identity so many times. The main reason I believe that he changed his identity so many times was to hide himself Edmund Dantes from the people he confronted. As I stated before, Edmund Dantes created these different identities to hide from the other characters that he confronted in the book. He confronted many people whom he had confronted in the past. Appearing as Dantes would have probably caused more conflict between him and those characters. For example: I believe the first identity change came after he escaped from prison and found the treasure. Dantes had disguised himself into the priest Abbe Busconi. He had an encounter with Fernand earlier in the book (p. 88-89) and did not want him to recognize that he was Edmund Dantes, the man who was once engaged to Mercedes. Therefore, I feel that he was hiding himself from Fernand as disguising himself as a priest at this time and could have believed that Fernand would confess to him about being involved with the conspiracy of getting Dantes locked up. Identity Changes in The Count of Monte Cristo :: The Count of Monte Cristo Identity Changes in The Count of Monte Cristo The Count of Monte Cristo is a very sourceful book with characters creating different and new identities. Fernand changes to Count de Morcerf during the time of Dantes' imprisonment, Mercedes changes to Countess de Morcerf after her marriage to Fernand, Cadderouse changes to M. Pilletin, Benedetto changes to Andrea Cavalcanti to disguise and murders Cadderouse, and last but certaintly not least Edmund Dantes with the various identity changes. Even though these characters names are just being changed or in Dantes' case, changing their names, this still means creating various identities. In every identity change, there is a different name or "alias" as some people call it, and with every name comes a different identity. Dantes had to create a different personality to go with each new character to keep himself disguised. Just like anyone else who may be popular, people feel the need to change their identities for many different reasons, some more commonly used than others. People who ch ange their identities may feel the need to change their identity, because it lets you be someone different, it's unique, it defines who you really are or who you want to be, it allows you to hide or get away from yourself and others, and many other reasons. For these reasons or at least some of them, I feel that Dantes, the main character of this book creates a new identity so many times. The main reason I believe that he changed his identity so many times was to hide himself Edmund Dantes from the people he confronted. As I stated before, Edmund Dantes created these different identities to hide from the other characters that he confronted in the book. He confronted many people whom he had confronted in the past. Appearing as Dantes would have probably caused more conflict between him and those characters. For example: I believe the first identity change came after he escaped from prison and found the treasure. Dantes had disguised himself into the priest Abbe Busconi. He had an encounter with Fernand earlier in the book (p. 88-89) and did not want him to recognize that he was Edmund Dantes, the man who was once engaged to Mercedes. Therefore, I feel that he was hiding himself from Fernand as disguising himself as a priest at this time and could have believed that Fernand would confess to him about being involved with the conspiracy of getting Dantes locked up.

Financial Services Overview Essay

The financial services industry is one of the most widespread and established industries in the global economy. All companies who have sales from the management of money for either individuals or institutions are included under this umbrella. In the United States alone, according to the Census Bureau 2007 industry report, it included 503,156 establishments, had approximately 6.6 million employees, and had revenues of 3.6 billion dollars. Financial services used to be a safe haven for conservative investors who thought the stocks provided higher than normal dividend yield, stable performance and revenues and some defense against volatility. Within the last decade however, the collapse of global financial economy due to the subprime market and derivatives market falling apart has led to more careful involvement in this industry. Moreover, greater regulation in both the U.S. and overseas has led to more controlled administration of many companies in this industry. This industry is also extremely susceptible to the waves of the economic cycle. The most opportune time to buy is during economic recessions since financial service companies tend to rise out of recession rather fast because interest rates are usually relatively low. Financial investments are typically undervalued during recession when stock prices are low. Collapse of the Market Although once considered a conservatives market 2008 and 2009 saw a shift in this thinking due to major issues arising in the financial services industry. Although a long-standing crisis of almost a decade, the collapse of the global economies came when in June 2007 Bear Stearns announced to the world that two of its major hedge funds, totaling in over three billion dollars, were failing. The disaster of these companies arose because they were cripplingly invested in the derivatives market based on the US subprime mortgage market. Additionally in September of 2008 Lehman Brothers, a U.S. investment bank, folded as well. Their meltdown gave headway to the issue of how interlocked and intertwined debt had become in this industry. Liquidity and credit quickly froze globally. Since that market crash international governments have focused on trying to regularize the financial system by putting money into the economy and bailing out banks. Since the crash banks and financial institutions have had more difficulty raising money and higher quality capitol. Furthermore, a important detail of the crash had to do with global trade imbalance, those of which are a key feature of the global economy. The emerging economies of rising countries such as China and India helped to finance the credit and housing bubbles that emerged in the United States and Europe. Since these countries continue to expand and grow they bring with them large capitol inflows into western economies. Another issue that the crash brought to light was the scandals from the financial institutions themselves. Goldman Sachs was accused of defrauding investors by failing to disclose conflicts of interest between with of its clients, Paulson & Co., and it’s investment decisions in their mortgage portfolio. Goldman Sachs was not the only financial services company to be caught up in scandal however, the sovereign debt crisis in Europe threatened the Europe an banking system and over shadowed the gossip of companies within this industry. Industry Trends Near Sourcing Outsourcing has been one a fast growing trend in the market within the last decade. However, apprehensions about data and security issues, increasing and hidden costs, and revived interest in American employment and quality are leading companies back to the United States. Many firms, especially within the financial services industry, are reverting back to operating in the U.S. This should quickly increase in 2013. Operating Excellence Cross line-of-business service models can grow a company many benefits however operating structures have been put on the back burner because of the pace of business strategy and regulatory change. Very few companies have shifted from coordination to standardization, which may lead them higher profits. Since many company structures are very set, it is complex to change the architecture of a company quickly. However since companies are getting used to government regulation after the crash, they can now focus on open source thinking and operating structures to increase revenues. The Experience economy Costumer experience is quickly becoming a key component to differentiation for financial services companies. Technology and business models are constantly changing to customer demand and now these same companies are coming to terms with the fact that the product is no longer the key differentiator. The sustainable competitive advantage comes from customer experience. Companies are expanding both their technology and their company culture to give consumers better access to great experience. Increasing Yield A strategy that has been implemented by central bankers in recent years is to add money into capitol markets to keep interest rates low and garner interest from riskier investors focused on yields. This increases junk and frontier bonds. Nevertheless well-established firms will stick with their well tested strategies and high performance instead of going after high and risky returns. Look for jump start companies in the financial services industry to take higher risk propositions and reputable companies to maintain their status quo. ETFs In the beginning of 2013 there were less than 100 ETFs. However, because the SEC removed regulation obstacles, money managers are making plans to get their ETFs to the market as soon as possible. Giving buyers more choices and then potentially lowering costs and finding more flexible solutions are positive consequences of this increase in ETFs. Regulation Since the near collapse of global markets within the last 5 or so years, regulation has been at an all time high. In the United States, the consumer financial protection bureau has appeared to control financial services firms and products by focusing on mortgages and loans. Since many governments feel that regulation has helped get the global economy back on its feet, there is no indication that there will be much if any deregulation in sight. Competitors Overview Although there are many companies in the financial services industry, Goldman Sachs has only a few direct competitors that can plausibly contest their industry lead standing. JP Morgan Chase & Co., and Morgan Stanley are two of their toughest competitors in the United States. Both companies beat market estimates easily. Morgan Stanley has started to focus more on wealth management rather than investment banking. Although many analysts believe that currently the only banking sector doing well is investment banking. Additionally, underwriting has gone up almost 30% and mergers and acquisitions have gone up more than 20%, both of which hurt companies such as Morgan Stanley, Shwab, and Merril Lynch. Furthermore, due to the slowing of mortgage financing and limited demand for loans, there is a decrease in revenue for major mortgage banks including JP Morgan. Within its industry Goldman Sachs continues excellence due to it’s strong client management. The stress put on effective management of capitol and regulating expenses is shown across its business. In addition, many smaller financial services companies are withdrawing from Wall Street in 2013 simply because they cannot compete with the capitol power of the major market players. Direct Competitor Comparison| | | GS| JPM| PVT1| MS| Industry| Market Cap:| 66.66B| 178.99B| N/A| 40.36B| 997.91M| Employees:| 32,000| 255,898| N/A| 57,061| 30.00| Qtrly Rev Growth (yoy):| 0.01| 0.01| N/A| 0.18| 0.47| Revenue (ttm):| 34.30B| 90.84B| 27.32B1| 27.38B| 90.52M| Gross Margin (ttm):| 0.91| N/A| N/A| 0.87| 0.53| EBITDA (ttm):| N/A| N/A| N/A| N/A| -575.82K| Operating Margin (ttm):| 0.36| 0.36| N/A| 0.17| 0.26| Net Income (ttm):| 7.37B| 21.43B| 290.00M1| 1.09B| N/A| EPS (ttm):| 14.49| 5.60| N/A| 0.53| 2.04| P/E (ttm):| 9.58| 8.43| N/A| 38.68| 13.71| PEG (5 yr expected):| 1.46| 1.18| N/A| 1.93| 1.97| P/S (ttm):| 1.94| 1.95| N/A| 1.45| 11.02| | | JPM = JPMorgan Chase & Co.| Pvt1 = Merrill Lynch and Co., Inc. (privately held)| MS = Morgan Stanley| Industry = Diversified Investments| 1 = As of 2012 | SWOT Analysis Strengths The three most advantageous strengths that Goldman Sachs has is their position as a global market leader, their international reach, and their talent and business relationships. Earning a market leading position means that they generally have higher margins, revenues and benefits, along with the capability to raise debt at a lower cost. They also tend to be more stable than their competitors. Having international reach gives them the advantage of working with companies that are international and companies based internationally giving them access to a much larger network. Lastly, though the economic meltdown has affected many companies, Goldman Sachs has held tight to its highly talented staffing and maintained it’s business relationships, thus preserving its rock solid foundation. Weaknesses A main weakness that Goldman Sachs unfortunately possesses is that it is concentrated in a few key products. This becomes risky because if one or more of their products goes under, it may take out the whole company. Another weakness they have is their high attrition rates. Although they hire the best and most talented people they often leave with the know how of the company for better jobs and opportunities. Hiring new employees means not only spending more money on training but also wasting valuable time finding the right niche for them in the company. Opportunities There are many opportunities for Goldman Sachs presently. Even though they already have international reach, there is opportunity to expand further. A strong international presence will increase growth and profit, expand the customer base, and lead to more stability. Also the emerging markets profit significant prospect to expand products to developed countries, while bringing in new sources of capitol. Another major opening is the economic slowdown and competitor banckruptcies which should help to eliminate some of their competition. This means that all the companies who can avoid bankruptcy, as Goldman Sachs should be able to do, will have increased profit margins. Less competition also means that there will be more money and higher prices. Threats Although the credit market crisis peaked in 2008, it is still an issue for firms to deal with. The cost of borrowing increases, which lowers margins and limits the free cash flow to shareholders. This coupled with mortgage issues could have prove to be very damaging to firms in this industry. Since mortgage loans are worth their not what it was purchased for but rather an unknown value, this increases uncertainty risk, increases discount rate for future cash flows and decreases stock value. Lastly, to attempt to stop inflation, the threat of a high rise in interest rates could strangle the profit margins of a business quickly, especially if they rely on raising money to finance expenses. Since the financial sector profits from borrowing low and lending high, this would particularly hurt this industry. Porters Five Forces Analysis Bargaining Power of Suppliers For Goldman Sachs their suppliers have little bargaining power because inputs are not a large part of costs. Therefore the firm will have long-term positive impact due to this, adding value to the company. Bargaining Power of Customers Fortunately for Goldman Sachs the customer base is extremely large and the product is tremendously valuable to them. Sincere there are so many customers generally no single one has customer has much bargaining leverage. Also, because the product carries such significance they are willing to pay a higher price, which is good for the firm. Intensity of Existing Competition The financial sector is a large industry which allows for many companies to exist without diminishing too much of the market share from each other. For Goldman Sachs, having many competitors is not necessarily a positive prospect, however having an industry large enough to handle so many firms balances out that negative. Moreover, government regulation limits the competition to an extent and the United States government has been heavily regulating since the recent crash. Threat of Substitutes The major threat of substitute occurs when contemplating alternative investment sources. However, Goldman Sachs is a dominating player in its market. This is especially the case because although mutual funds and hedge funds have given way for investors and individuals to receive higher returns and invest more heavily, they do not have the same level of customer satisfaction. Goldman Sachs prides itself on going above and beyond in creating products and services specifically suited for it’s clients, and making the ultimate customer experience. Threat of New Entrants New entrants in the financial services sector are very limited. High capitol requirements severely affect the plausibility of a company entering this market. Moreover, high sunk costs dissuades firms from entering because there is such a large up front cost with no guarantee for revenue in the future. Lastly, because companies such as Goldman Sachs have such strong brand names their customers tend to be extremely loyal, thus leaving little new customer base for new entrants.

Franny and Zooey Character Analysis of Franny

Gokce Aysen Akp? nar 05. 11. 2012 Is Love for Yourself Possible? In J. D. Salinger’s book â€Å"Franny and Zooey†, the character Franny is a 20-year-old college girl who comes from a very loving and intellectual family. She has a boyfriend who is handsome and in love with her. Moreover, she used to act in a TV show named â€Å"It’s a Wild Child† with her siblings when she was a child. To put it in a nutshell, it can be thought that she is supposed to be a very happy young lady; however, she is not. Actually, Franny has lots of reasons not to be happy with her life.When we look at the very beginning of the ‘Franny’ section, we see some gestures and mimics of Franny indicating that the relationship between her and Lane is based on appearances: â€Å"’I’ve missed you. ’ The words were no sooner out than she realized that she didn’t mean them at all. Again with guilt, she took Lane’s hand and tightly, warmly lac ed fingers with him. † In this quotation, we see that Franny emphasizes the word ‘missed’ on purpose as if she wants to force herself to believe that she really missed him. The next sentence also supports this.She doesn’t miss Lane, she says so only because those are the right words to say at that time. After realizing her own pretentious affection, she feels like these fake words are noticed by Lane and she holds Lane’s hand tightly to cover this pretentious act. Another quotation that depicts Franny’s before-breakdown condition is when Lane tells Franny that she is perspiring a little and Franny tries to find her Kleenex branded tissues in her bag: â€Å"Franny brought her handbag up to table level, opened it, and began to rummage through it. ‘I have some Kleenex somewhere. †¦ Her handbag was a crowded one. To see better, she began to unload a few things and place them on the tablecloth, just to the left of her untasted sandwich. † When we look at her actions in this quotation, firstly we realise that she does not ‘look for’ the tissues, she ‘rummages through’ it. Lane’s realization of her perspiration apparently annoys her, so she wants to get rid of the sweat on her forehead immediately. Also, the emphasize on the ‘just to the left of her untasted sandwich’ indicates her physical restless next to her spiritual one.When it comes to the analysis of the character Franny, we can say that the objective of the character is to protect herself from the artificial environment in her department, in the play she quit, shortly, everyone around her. She finds everyone too pretentious, including her boyfriend Lane whom she calls ‘section man’. Although she loves literature and theatre, she is afraid to turn into someone pretentious just like the others, as a result, she tries to restrain herself from these people. In the respect of the superobjective of t his character, Franny tries to find her own resurrection in a spiritual way.She feels overwhelmed from the pretentious people around her and with the help of the green book, she believes she can find relief. The character Franny tries to fit in the society she is in which she thinks of as superficial. We can say that this is the most obvious goal of this character. While she tries to fit in, she cannot neglect the parts in people which she feels disgusted by. This is the main obsticle she comes across. Another obsticle could be her not being able to accept her elder brothers’ previous advice. However, after talking to Zooey thinking that she talks to Buddy, she finally finds the ultimate relief.

The Story of How Canada Got Its Name

The Story of How Canada Got Its Name The name Canada comes from kanata, the Iroquois-Huron word for village or settlement. The Iroquois  used the word to describe the village of Stadacona, present-day Quebec City. During his second voyage to New France  in 1535, French explorer Jacques Cartier sailed up the Saint Lawrence River for the first time. The Iroquois pointed him in the direction of kanata, the village at Stadacona, which Cartier misinterpreted as a reference to  both the village of Stadacona and the wider area subject to Donnacona, the Stadacona Iroquois chief. During Cartiers 1535 trip, the French established along the Saint Lawrence the colony of Canada, the first colony in what the French called New France. Use of Canada gained prominence from there.   The Name Canada Takes Hold (1535 to the 1700s) By 1545, European books and maps had begun referring to this small region along the  Saint Lawrence River  as Canada. By 1547, maps were showing the name Canada as everything north of the St. Lawrence River. Cartier referred to the St. Lawrence River as la rivià ¨re du Canada  (the river of Canada),  and the name began to take hold. Even though the French called the region New France, by 1616 the entire area along the great river of Canada and the Gulf of Saint Lawrence was still called Canada. As the country expanded to the west and the south in the 1700s, Canada was the unofficial name of an area spanning the American Midwest, extending as far south as what is now the state of Louisiana. After the British conquered New France in 1763, the colony  was renamed  the Province of Quebec. Then, as British loyalists headed north during and after the American Revolutionary War, Quebec was divided into two parts. Canada Becomes Official In 1791, the Constitutional Act, also called the Canada Act, divided the Province of Quebec into the colonies of Upper Canada and Lower Canada. This marked the first official use of the name Canada. In 1841, the two Quebecs  were united again, this time as the Province of Canada. On July 1, 1867, Canada  was adopted as the legal name for the new country of Canada upon its confederation. On that date, the Confederation Convention formally combined the Province of Canada, which included Quebec and Ontario, with Nova Scotia and New Brunswick as one Dominion under the name of Canada. This produced the physical configuration of modern Canada, which is today the second largest country in the world by area (after Russia).  July 1 is still celebrated as Canada Day. Other Names Considered for Canada Canada wasnt the only name considered for the new dominion, although it was ultimately chosen by unanimous vote at the Confederation Convention.   Several other names were suggested for the northern half of the North American continent leading up to confederation, some of which were later repurposed elsewhere in the country. The list included Anglia (a medieval Latin name for England), Albertsland, Albionora, Borealia, Britannia, Cabotia, Colonia, and Efisga, an acronym for the first letters of the countries  England, France, Ireland, Scotland, Germany, with the A for Aboriginal. Other names floated for consideration were Hochelaga, Laurentia (a geological name for part of North America), Norland, Superior, Transatlantia, Victorialand and Tuponia, an acrostic for The United Provinces of North America. This is how the Canadian government remembers the name debate on ​Canada.ca: The debate was placed in perspective by Thomas D’Arcy McGee, who declared on February 9, 1865: â€Å"I read in one newspaper not less than a dozen attempts to derive a new name. One individual chooses Tuponia and another Hochelaga as a suitable name for the new nationality. Now I ask any honourable member of this House how he would feel if he woke up some fine morning and found himself instead of a Canadian, a Tuponian or a Hochelagander.† Fortunately for posterity, McGee’s wit and reasoning–along with common sense–prevailed... The Dominion of Canada Dominion became part of the name instead of kingdom as a clear reference that Canada was under British rule but still its own separate entity. After World War II, as Canada became more autonomous, the full name Dominion of Canada was used less and less. The countrys name was officially changed to Canada in  1982  when the Canada Act was passed, and its been known by that name ever since. The Fully Independent Canada Canada did not become fully independent from Britain until 1982 when  its constitution was patriated under the Constitution Act of 1982, or the Canada Act, The act essentially transferred the countrys highest law, the British North America Act, from the authority of the British Parliament- a connection from the colonial past- to  Canadas  federal and provincial legislatures. The document contains the  original statute that established the  Canadian Confederation  in 1867 (the British  North America  Act),  amendments  that the British Parliament made to it over the years, and Canadas Charter of Rights and Freedoms, the result of fierce negotiations between the federal and provincial governments that set down basic rights ranging from freedom of religion to linguistic and educational rights based on the test of numbers. Through it all, the name Canada has remained.

Essay on Hui Li and Ying Wang

Essay on Hui Li and Ying Wang Essay on Hui Li and Ying Wang Nowadays, the teachers play more and more important roles in our life because more and more people pay attention to the education. I have had a significant number of teachers from the kindergarten to the university, and the two Chinese female teachers, Hui Li and Ying Wang, had made an indelible impression on me. They are my junior high school teachers who taught Politics. In the second semester of grade eight, Ying Wang started teaching me. They both corrected the homework on time, and answered students’ questions patiently. However, Hui Li and Ying Wang are quite different in term of teaching styles, backgrounds, and impacts on students. First, Hui Li differs from Ying Wang in that they taught their students in different ways./ Hui Li’s teaching style differs from Ying Wang’s teaching style in that they gave different amount of homework,†¦Hui Li always gave us an enormous amount of homework, and she didn’t care about whether they were useful o r not. Sometimes, she just downloaded some exercises from the internet casually, and there were many mistakes. Besides, her classes are dull. In most cases, Hui Li sat at the table, reading textbooks, or handouts in a low voice. There was little communication between her and us/her students. Like the exercises she gave us, some of her handouts were from the internet. (In addition, Hui Li prefers to blame, or even punish her students for any mistakes rather than encourage us to avoid making mistakes.) On the other hand, Ying Wang didn’t give us too much homework. She focused on the quality of the exercises she gave us, and tried to make them helpful. She read some books, or searched some materials on the internet for reference only, and then she would combine them with her own ideas to make the exercises, or her handouts. Also, her classes are very attractive. She always joked with us, combined the boring cases or definitions with many interesting stories, and creat ed different ways to get students’ attention. Moreover, (Ying Wang liked to encourage her students in order to help us be more confident instead of blaming, or punishing us even though we made mistakes.) Second, Hui Li and Ying Wang are different in that they have different backgrounds./ ... Hui Li graduated from Hebei Normal University, which is one of the most famous universities in China. She told us she got a very high score on the college entrance examination, and she was so proud that she always got A on the tests when she was a university student because most of her teachers gave her so much/lots of homework.{which made her decide to give her students as much homework as she can} Moreover, Hui Li’s parents are successful in their career. Her father is a government official, and her mother is a lawyer. They both are very strict, and always controlled Hui Li to do what they wanted. Once she made mistakes, they would blame her severely.{?} Besides, Hui Liâ₠¬â„¢s husband is also a government official. He doesn’t like her very much, and he usually goes home at midnight. Therefore, she has to take care of her two children who both were about ten years old when I was at the seventh grade. In most cases, she was gloomy, and she didn’t have enough time to prepare for her classes. However, Ying Wang went to an ordinary college after she failed the college entrance examination. At college, she participated in lots of competitions and social activities in her spare time instead of sitting in the classroom to do homework. She said because of those competitions and activities, her creativity improved. Furthermore, both of her parents are workers. Her family lived humbly when she was young, but her parents were very open-minded. They respected and encouraged Ying Wang to do everything she wanted, and gave her chance to get knowledge. They would like to talk to her when she made mistakes. Also, Ying Wang has a very respons ible and humorous husband who is a businessman. They love each other, and

Five Obfuscating Business Verbs

Five Obfuscating Business Verbs Five Obfuscating Business Verbs Five Obfuscating Business Verbs By Maeve Maddox I’ve just learned five new business verbs: onboard, level-set, operationalize, descope, and action-plan. One meaning of to onboard is â€Å"to train new employees.† The expression is so common that many professional sites actually use the labels Onboard and Onboarding in their menus to direct new employees to relevant information. Most of the time, the expression seems to refer to employee training, but it is also used with the meaning â€Å"to recruit supporters.† Here are some examples: The Top 5 Must Do’s to Effectively Onboard Your New Employees Our organisations need us to onboard new hires efficiently, and in the shortest time frame possible. How to acquire and onboard new supporters using online channels. How does your organization  onboard  new  donors? As a business term, to level-set means to make sure that people who will be working together all have the same information about the work. Here are some examples:   Once  your team  has been established and practices are under way, you need to  level set your team  accurately. Your  entire  team  needs to be at a certain level of capability, and the Aurora illumine packages let you  level-set your team.   So this is the time to use the review process to  level-set your employees  on the current environment. The verb to operationalize seems to mean â€Å"to do,† or â€Å"to put into practice.† Here are examples: In general, the more abstract the idea, the harder it is to  operationalize. [The speaker] will  be presenting a webinar on â€Å"Tools to  Operationalize the New  Dining Practice Standards.† When it comes to China, we seek to operationalize a new model of major power relations.   The term to descope means â€Å"to modify or abandon a project in order to save money.† In the last example below, the meaning seems to be â€Å"demolished.† (Descope is also used as a noun.) Here are examples: As a mission enters the planning and construction phase, it often becomes clear that the initial estimates were optimistic and the cost cap constraint will bind. In this case, the IC maydescope the mission by reducing the mission’s goals. Ka and S-bands were under consideration for  descope last year, but we now  plan  to proceed with their full production. The wooden structures on the airfield are being descoped to make way for more efficient structures. The verb to action-plan seems to have the same meaning as plain old to plan, but it’s more mouth filling. Here’s a definition of plan: plan (verb): to arrange in advance; to set down the details of how to proceed with a project. Here are examples of action plan used as a verb:   If a decision is made by the mentoring team that a student is failing, the next step is to action plan the elements of the student’s practice that require attention. Use constructive feedback  to action plan the  transfer of skills and knowledge acquired into the workplace Students are asked to action plan a campaign on an issue of their choice. If your intention is to impress your listeners or to obfuscate your meaning, these five words are excellent choices. If your purpose is to be understood, you may wish to consider some simpler alternatives. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Business Writing category, check our popular posts, or choose a related post below:The Meaning of "To a T"225 Foreign Phrases to Inspire YouHow to Address Your Elders, Your Doctor, Young Children... and Your CEO

Diversity Quotient ; Personality Insights Assignment

Diversity Quotient ; Personality Insights - Assignment Example Some of these methods include making sure that people in any organization have a close way of relating during all matters. It is important to keep in mind that diversity is multi-dimensional and so there exists many forms used to determine it. For this reason, various methods should be used to ensure that the quotients acquired are of great accuracy. While analyzing diversity in organizations, existing statistical data regarding turn over could be useful. In the course of analyzing the data, it is possible to zero in on all specific causes of diversity which are addressed every time they are uncovered. In an organization, feedback can be obtained from turnover statistics by ensuring that commonly asked questions have available answers. These questions include data about the gender, ethnicity, and racial breakdown of all turnover percentages. This kind of question can assist in determining the reasons as to why different employees leave the organization and how to retain diverse employees and different organizational associates. Personality can be attributed to an individual’s perspective which can be used to describe their self. For this reason it really difficult to come across people with similar personalities. No matter how similar personalities might appear, there is always a certain way of differentiating them hence gaining differences. Personality insights is about recognizing and responding to different personality types. Understanding ones personality styles has a lot of benefits which might include increased productivity, reduction of stress, personal development, Improvement in team building, unlocking leadership potential and success in relationships. It is essential that all people understand their personalities since a lack of understanding one’s self and probably others may lead into certain problems. These problems could be tension, hurt feelings, unmet expectations, and poor

Multiple Regression Essay Example | Topics and Well Written Essays - 1500 words

Multiple Regression - Essay Example We use a State-wide data set that includes a record of property crimes rates (CRIMES) as well as a record on per capita income (PINCOME), school dropout rates (DROPOUT), precipitation amounts (PRECIP), percentage of public aid recipients (PUBAID), population density (DENSITY), public aid for families with kids in terms of dollars received (KIDS), percentage of unemployed workers (UNEMPLOY), percentage of population living in urban areas. The methodology that we use is that of multiple regression analysis to obtain the magnitude and signs of the coefficients and t and F-tests obtain whether the respective coefficients are significant, individually, or jointly. The regression equation we estimate is the following: (1) Results In this section we present the results of the analysis. Table 1 presents the results of the estimation of equation (1). Table 1: Results of simple OLS regression, all variables included Before interpreting the coefficients we look at the individual and joint signi ficances of the estimated coefficients. From the upper right hand panel we find that F(8, 41) = 11.43 and prob>F =0.000. Recall that the null hypothesis of the f-test is that all coefficients are jointly zero. From the computed statistic and the associated p-value we reject the null hypothesis. Thus, at least one of the parameters is non-zero. Now, from the lower panel in table 1 looking at the 3rd column (t-values) and the 4th column (p values) we can identify which coefficients are significantly different from zero. The null hypothesis of the t-test is that the coefficient in question is equal to zero while the alternative hypothesis is that it is non-zero. Recall that the 5% critical value for the two-sided t-test is 1.96. Looking at the elements from column 3 and 4, we find that only the variables DROPOUT, DENSITY and and URBAN are associated with coefficients that are statistically significantly different from zero. We fail to find evidence in the data that suggests that the nu ll hypothesis is false for the rest of the coefficients as well as the intercept. The upper right hand corner also presents the R-squared and the adjusted R-squared values which show that the fit is decent (anything greater than 50% on these scales is considered decent). In table 2 below, we take a look at whether our results may have been affected by the presence of multi-collnearity. The t-tests of significance showed that there were two significant coefficients and this was further confirmed by the f-test. If multicollinearity is present to any worrisome degree, typically, although the f-test rejects the null, we fail to identify any statistically significant coefficients in the t-test. Thus, there is little evidence of multi-collinearity. Additionally, we also look at the VIFs in table 2 below. Observe that the mean VIF is only 2.46 and the VIF for PINCOME is a bit large (although significantly smaller than 10, the standard indicator of severe and worrisome multicollinearity). T able 2: Testing for presence of multi-colinearity, VIFs Now, we rerun the regression incorporating only the significant variables in the specification. The model is specified as follows: The results of this regression are presented in table 3. Table 3: Results of OLS estimation including only the significant variables Observe first from the table above that the signs and the significances of the included variables remain the same. That is

Criminal Justice Scenerio Essay Example | Topics and Well Written Essays - 250 words

Criminal Justice Scenerio - Essay Example , the parole board must consider the vocational education, work assignment or training, institutional records, therapy and performance during temporary release programs. In addition, the board will conduct an investigation with the victims, if any, of the incidence that lead to the imprisonment of the applicant, Dawes, (2014). In my opinion, John White qualifies for consideration of parole grant. According to the case study, he has already acquired a considerable level of education as compared to the pre-imprisonment period. In this case, he will be more productive to the society than before. In addition, his brother has offered to give him a job and hence John White will be able to cope with his dairy need. I John White do hereby surrender expatriation to the united state of America and agree to faithfully abide by all laws, by-laws, regulations and federal and state governments policies. I hereby submit that I am a corrected person and I will be able to be absorbed by the society to join other persons in the nation building. In addition, I will not engage myself in any unlawful endeavors nor associate myself with persons likely to ruin my morals. I entirely understand the consequences involved should I, in any conduct, breach the abovementioned

Report on Companies in East Anglia Essay Example | Topics and Well Written Essays - 750 words

Report on Companies in East Anglia - Essay Example So, students will see from close, the way their own books get printed, as well, as everything else, such as pamphlets, magazines, newspapers and all publishing stuff. Upon organizing this trip, one has to think of some parameters, regarding this business, such as international trade if so. Whether, for example, these companies are export and import companies at the same time, by collaborating with other companies, bigger companies, from which they get new ideas, on the work procedure whether they deal with their own ideas, in regard to their business after having worked longue time offering their innovations (Ashwell Dies, 1976). Also some cultural issues, such as labor force, marketing, relationship between importers and exporter, will be criteria, for them to better understand the history of printing, in the long run, in regard to adaptation to trade rules of today companies in the field. We’ll be choosing 7 companies among the first 10 ones chosen initially. We’ll be choosing the biggest ones, and those who are willing to receiving a group of 25 students from University These companies are: Ashwell Dies, Label-On, Adhesive Label Manufacturer, Label Solutions Limited, Taffeta Label Printing, Plimsoll Label Printing, One-Label Printing, Also, this will be for saving time, and just fewer companies, would be better for the scope of the trip, and paper (Billbord, 1971) later. Labor force should not be big nor too small, so the image that students will get, will be as objective as possible. Also what has to be considered, are the relationships between importers and exporters, whether for example, these companies are doing exports, to Publishing Houses of abroad for example, for printing their material in books or magazines for example, so that students will get deeper to the meaning of one of the big inventions in history that have changed the world, (Bellis, 2011) thus getting post- historical knowledge on one of the ‘’100 most importan t events’’ of the world so far throughout history (Seidi, J. 1999). What also would be also interesting for the future, is whether something even newer on this will be ever discovered by anyone, being specialized in the object, to be â€Å"added† to history of label printing, in the modern world. For example anyone will be ever able to invent something more original, for speed on printing, that this can be a â€Å"case study† for future students. And we also want to consider upon this, whether, any innovations will be implemented, for making this work easier and more comfortable for workers in the future. So, in general what are the perspectives of further development of these six major companies, of East Anglia, serving as statistics finally to the topic and the real status of label manufacturer (Adhesive Label Manufacturer, 2011). The companies, finally chosen for visit, have welcomed students before, and they are too open and willing, to inform then in detail, about past, present and possibilities of the field in the near future. Safety and health conditions, are not

Public Law exam question Essay Example | Topics and Well Written Essays - 750 words

Public Law exam question - Essay Example Its is been examined and argued that existing constitution of UK is loose assemblage of defining conventions and institutions and concluded that it lacks the checks and balances needed to make it a democratic system of governance. By contrast, in the Westminster tradition, which originated in England, the uncodified constitution contains written sources but also unwritten constitutional conventions, precedents, royal prerogatives and custom collectively constituted the British constitutional law. In the days of the British Empire the Judicial Committee of the Privy Council acted as the constitutional court for many of the British colonies such as Canada and Australia, which had federal constitutions. I completely agree with the author that Conversely, the British constitution is, in practice, becoming more written and more legally codified, mainly because of the growing quantity and impact of EU laws and regulations, which take legal precedence over all other sources of the constitution; and also because of the large number of constitutional reforms introduced by statute since 1997 - such as devolution, reform of the Lords and the Human Rights Act. This trend will continue. Again, in practice rather than theory, the British constitution is gradually becoming more rigi... itten and more legally codified, mainly because of the growing quantity and impact of EU laws and regulations, which take legal precedence over all other sources of the constitution; and also because of the large number of constitutional reforms introduced by statute since 1997 - such as devolution, reform of the Lords and the Human Rights Act. This trend will continue. Again, in practice rather than theory, the British constitution is gradually becoming more rigid as the principle becomes increasingly accepted and expected that referenda should be held on issues of major constitutional change such as electoral reform, devolution and joining the euro. Although such referenda in the UK are invariably merely 'advisory' to maintain the semblance of parliamentary sovereignty, no government could, in reality, ignore a referendum result. Instead it can, of course, choose not to hold a referendum, as Labour has done since 1997 on the question of electoral reform for Westminster (despite a manifesto promise to the contrary). The piecemeal introduction of reforms since 1997 has brought a bigger change in the mindset of the people but there is still a lot of work to be done to formally have the codified constitution in place. Charter's document calls for a written constitution, one that would put the institutions of governance into a coherent framework. And this is what the people want. State of the Nation polls has consistently revealed over more than a decade that the overwhelming majority of people in Britain want a codified constitution. It is time to help bring this about. The unitary nature of the UK is also already challenged, however, by the supranational power of the EU over Parliament; and it is likely to come under more challenge from below as the Scottish, Welsh

Social Psychology Essay Example | Topics and Well Written Essays - 1500 words - 2

Social Psychology - Essay Example There are also distortions in the type of research that is conducted by students in psychology because they only cover one age group and occupation. There are four interrogative themes in the social psychological world which include: power relations; situated knowledges; individual-society dualism; and agency-structure dualism. There are also four very critical social psychological perspectives which are cognitive social, discursive psychological, phenomenological and psychoanalytic perspectives. I will analyze how two of these perspectives work with and against a social psychological system and also provide a bit of a background on some psychological terms to ensure a clear understanding of the topic. Background and Body To keep a good head on our shoulders and stand strong, it is important to use the identity development technique of Erik Erikson which is to symbolize items we have left behind, symbolize items that we look forward to, have symbols of what we look above or up to, an d have items below us; what we have to the left and right is also important. In social psychology, there tends to be a dualistic viewpoint of either seeing the individual's perspective or that of society. These items are referred to as dichotomies. Individual society dualism and agency structure dualism are very important dichotomies in social psychology. Dichotomous thinking is deemed unhelpful according to social psychologists. Emotion is looked at in social psychology and refinements to the epistemology and ontology aspects in this subject are constantly being reviewed and developed. Dualisms lead to distortions when handled improperly by individual or groups. Dualisms must be minimized as much as possible in order to create a free individual and society. Verbal and non-verbal emotion are constantly being analyzed in order to best meet the needs of the individuals or society in an environment. Embodiment is another social psychological topic that is important. There are critiques on mind-body, individual-society, and agency structure dualisms in order to capture this term's requirements. In order to be strong we must strive to balance all of the above dualisms. Social psychology has only existed for about 100 years. Social psychology had been defined and it was founded in North America. Social psychology is defined as the study of an individual, either male or female, and how they are involved in their surroundings and environments. The social scientists did not want to reduce psychology to an individual or social basis which is what the individual-social dualism is all about. There are two kinds of social psychologies in the field. They are named psychological social psychology and sociological social psychology. Psychological social psychology is about the individual while sociological social psychology is macro. Both of these types of psychology were developed in North America like most concepts and definitions of social psychology. Many forms of social psychology exist to be critiqued in order to analyze and develop new theories to its already extensive structural base. The first world war created a lack luster attitude toward social psychology and by the time the second world war came about, it was in demand to find new ways to treat people and remove the racism for lesser thans in society. The second world wa

Public Law exam question Essay Example | Topics and Well Written Essays - 750 words

Public Law exam question - Essay Example Its is been examined and argued that existing constitution of UK is loose assemblage of defining conventions and institutions and concluded that it lacks the checks and balances needed to make it a democratic system of governance. By contrast, in the Westminster tradition, which originated in England, the uncodified constitution contains written sources but also unwritten constitutional conventions, precedents, royal prerogatives and custom collectively constituted the British constitutional law. In the days of the British Empire the Judicial Committee of the Privy Council acted as the constitutional court for many of the British colonies such as Canada and Australia, which had federal constitutions. I completely agree with the author that Conversely, the British constitution is, in practice, becoming more written and more legally codified, mainly because of the growing quantity and impact of EU laws and regulations, which take legal precedence over all other sources of the constitution; and also because of the large number of constitutional reforms introduced by statute since 1997 - such as devolution, reform of the Lords and the Human Rights Act. This trend will continue. Again, in practice rather than theory, the British constitution is gradually becoming more rigi... itten and more legally codified, mainly because of the growing quantity and impact of EU laws and regulations, which take legal precedence over all other sources of the constitution; and also because of the large number of constitutional reforms introduced by statute since 1997 - such as devolution, reform of the Lords and the Human Rights Act. This trend will continue. Again, in practice rather than theory, the British constitution is gradually becoming more rigid as the principle becomes increasingly accepted and expected that referenda should be held on issues of major constitutional change such as electoral reform, devolution and joining the euro. Although such referenda in the UK are invariably merely 'advisory' to maintain the semblance of parliamentary sovereignty, no government could, in reality, ignore a referendum result. Instead it can, of course, choose not to hold a referendum, as Labour has done since 1997 on the question of electoral reform for Westminster (despite a manifesto promise to the contrary). The piecemeal introduction of reforms since 1997 has brought a bigger change in the mindset of the people but there is still a lot of work to be done to formally have the codified constitution in place. Charter's document calls for a written constitution, one that would put the institutions of governance into a coherent framework. And this is what the people want. State of the Nation polls has consistently revealed over more than a decade that the overwhelming majority of people in Britain want a codified constitution. It is time to help bring this about. The unitary nature of the UK is also already challenged, however, by the supranational power of the EU over Parliament; and it is likely to come under more challenge from below as the Scottish, Welsh

Global Transport Providers Essay Example for Free

Global Transport Providers Essay The ocean carriers transport providers have introduced the Advanced Transport Communications System (ATCS). The trucker uses a GPS enabled cell-phone to enter information about the truck which is then received in the carriers and shippers systems of tracking. They report when they pick up and deliver the cargo using the first and last mile to track the cargo. This form of tracking has been introduced by the Port of Oakland, the Bay Area World Trade Centre and a group of technology partners and it reduces traffic congestion, air pollution and saves on time. However, one realizes that the rest of the journey is not tracked as only the first and last mile of the journey are reported. The cargo therefore can get lost on its way to the destination point. The freight forwarders provide a tracking system that allows the importer to place orders through the web. There is use of Pangaea which is a system that automates the process. It connects the freight forwarders, importers, exporters and the custom brokers through the web. It informs them on the progress made by the cargo through the forwarders offices placed all over the world. There is also the added advantage of line/part tracking feature offered by Pangaea which allows one to re-order, approximate position and also the arrival date of cargo, contents of the containers and retrieval of line item detail (http://www. pangaeaworld. com/product-linepartaspx). It also has the ability to operate at a multi-national level using multi-lingual employees in their offices. This then opens up the market where they would operate their businesses and those of the customers. The Marine Association of the Port of New York/New Jersey started the testing of the Automated Secure Vessel Tracking System(ASVT)in 2002. this system was developed by the Secure Assets Reporting Services (SARS) of Bellevue Washington. By using this tracking system, the parties involved will be able to locate their vessels worldwide on both ocean transit and on inland waterways.. The information on location and movement of the cargo carrying ship is available by the use of an encrypted password on the internet. The Secured Assets Reporting Services uses multiple satellite sources thus increase the ability of tracing the cargo at sea. The information can also be shared with the state and federal Homeland Security agencies thus increasing the ability to trace cargo when on transit and reduce chances of its getting lost. Advantages and disadvantages When using ocean carriers, there are various advantages and disadvantages. When used efficiently, there is reduction of cot as it carries more cargo thus more is under surveillance at a go. By using cell-phones to track cargo it makes it easier as anyone can do so from any part of the world. The major disadvantage of this system is the fact that it only checks when the cargo is picked up or delivered. It does not extend to when the cargo is on transit. Also it is specific phone brands that can be used for this tracking system. The major advantage of the freight is that it is available over the internet. It also keeps the parties involved informed of position of the cargo as this is done via internet. It is also operated at multinational level with offices in all market locations. The major disadvantage of freight forwarders is that it is very costly due to long distance shipping thus limiting ability of a small scale establishment to operate internationally. It also makes the tracking of the cargo expensive as it is done over a longer distance. The other major disadvantage is tat it does not cover the journey if one is not connected to the web. The port tracking system is designed to track the cargo on transit while revealing this information to a specific person only thus increasing security of who gets the information. The cargo is also tracked at sea by use of satellite whereby by using multiple satellite sources, the information is constantly available. The disadvantages are the requirements to have a computer system and ability to use it also a lot of manpower is needed to run the system. Recommendations Based on the research done and the information gotten, the best company for DD is the port tracking system. The rationale behind this conclusion is because the port tracking system has a way of tracking the cargo even at sea. This enables one to know at which point a specific cargo is. Also the fact that there are multiple satellite sources ensures that breakdown of one does not lead to loss of cargo. Each satellite source confirms the others information and nay anomaly is quickly noticed. By giving a password that is used to get the information from the internet means that information is not tampered with. It also ensures that only the relevant authority gets the information. By getting the information on exact position it means one can be able to conduct their sales with more precision. This is because delivery date is predictable on approximation. Finally, the disadvantages faced are also to be found in the other systems. The man power required is same as in the other systems and use of computers is also to be found in the freight forwarders while being substituted by cell phones in ocean carriers systems. Reference: Buxbaum P. A, 2007. Port Equipment and Technology – Tracking Last Mile Data. http://www. bawtc. com/tradenews-details-asp? partnerID=ArticleID=13317

Wag The Dog Movie Review Film Studies Essay

Wag The Dog Movie Review Film Studies Essay The 1997 Barry Levinson produced and directed film Wag the Dog is a satire that makes you laugh but on second thought makes you wonder. The film tells how easier than it seems for a spin-doctor and a Hollywood producer to fabricate a war between America and Albania to divert the attention of the citizens from a sex scandal involving the president. (Mayarala, 6) Two weeks before election, the unnamed U.S. president is involved in a sex scandal that could potentially affect his re-election. Conrad Brean, a spin-doctor was summoned for his services and he enlists the help of Hollywood producer Stanley Moss (Dustin Hoffman) to carry out the America-Albania war. Brean plans on creating a patriotic media frenzy wherein they would create footages of a fabricated war with a belief that this would push the sex scandal incident off the front pages. (Mayarala, 7) The film, although absurd and next to impossible is made convincing and coherent with the witty script written by David Mamet. Wag the Dog is also an allegory of the deconstruction of the media frenzy and how it heightens, or in this case soften any possible international crisis. (Mandisa, 98) Why does a dog wag its tail? Brean asks. Because the dog is smarter than the tail. If the tail was smarter, it would wag the dog. This is an explanation for the title of the film and also serves as a metaphor on the role citizens play as the tail and the government as, of course the dog. Although the film is a black comedy, it possesses an underlying message and a political undertone that is thought-provoking as citizens in the middle of the politics and the entertainment industry. (Mayarala, 7) Change the story, change the lead is Breans motto which is why he chose to give the public a crisis with a bigger magnitude to worry about rather than an alleged sex scandal of the president. The reason Brean chose Albania is because no American is entirely aware of the existence of the country, at least that is what the film claims. Brean chooses, out of all the Hollywood directors and producers Stanley Moss who is unknown but wants to earn himself a name in the industry. Due to Breans mind manipulations with no second thoughts, Moss agrees. (Mayarala, 7) The video of the fabricated war between America and Albania soon made its way to the public through the evening news with no troops having been reported to have been sent to war beforehand and without any doubt, the public believes it and causes tension. The reason for this is that the television and the news has evolved into a powerful form of media so if its on air, then its real. Robert De Niro as Conrad Brean is in all likelihood at his element in this film. He took on his character and did not just performed well but embodied the characteristics of a spin-doctor. The premise of the film sounds interesting but predictable, but nevertheless gave a different approach that De Niro as the main character Conrad Brean is able to manipulate the string of events and even had the president follow his orders of staying in China. With a deceptive characteristic, Brean is also able to convince the CIA with the authenticity of the war saying that the war is true because it is on TV. With the CIA on Brean trail, he soon devices another plan to incorporate the image of a much believable character in the form of a captured soldier who returns home, Sgt. William Schumann (Woody Harrellson) who creates a speech of his experiences as a captive soldier. The president calls the footage corny and in response, Brean made the White House secretaries watch the video and to his surpr ise, the women leave the room in tears. (Corleone, 205) Visually, Wag the Dog is beautifully captured. Although not intimately detailed, it has adapted the ambiance of a black comedy that is perfect for a political satire and also took into consideration the visual appeal of the film to make the film believable, compelling and coherent. Also, the film did not use the political satire as a background catalyst for the comedy or vice versa, instead every element of the film worked hand in hand in interpreting the political undertone of the film. (Williams, 154) The stunning aspect of the film is its playful camera movements without causing distraction. The zoom in and zoom out, the dolly in and dolly out are well done and tells a story on its own and adds to the tension or the humor of the scene. The continuity is seamless and the scenes are coherent and the humor comes fast that makes the audience laugh without feeling dull because the script are well-written and the film did not just rely on one aspect of the film to make the comedy effective. Levinson made a wise decision in not providing everything on screen like phone conversations and the other person on the line, the public reaction with the scandal and the war, the president and other essential scenarios. This was done to allow the audiences to yearn because an imagined image is more powerful unlike a visible image that gives satisfaction. Also, this style of filmmaking supplies intrigue and generates involvement from the audiences. (Williams, 154) The blocking of the characters in the film and the placement of the camera vis-avis the character works well to highlight the conversation and the messages that the film wants to get through and the necessary response that it wants from the audiences. The mise-en-scene of the film coordinated the spatial elements in every shot that consequentially created rational surroundings for the characters that added to the narrative power. Just by looking at the characters, their facial reactions and the camera movements, even if the sound is taken away the film will still send its message across. The camera has told another story about the characters without the use of words and has done what cuts cannot achieve by making the cinematic space complete and closer to reality. The characters are merely a piece in the scenario and the mise-en-scene and the camera is what makes the protagonist and the antagonist bleed out in a scene populated by a sea of people. The mise-en-scene is also able to take the audiences into the era the film is pertaining to with it hue colors with brownish sepia tone which gives the feel of the 80s and 90s. (Williams, 154) The auditory and cinematic space of the film also complement each other. The visuals being stunning matched with great music is definitely what makes a good comedy. The film also remained true to its nature and maintained its consistency throughout the film in underlining the measures that the government will go through in order to achieve what they want and how the citizens are just pawns in their game. The title of the film has been perceived as a symbolism and was submitted to different interpretations. One would say that the tail is the media with the tail being the political campaigns. The interpretation that is most likely to be associated with the title is that the citizens of America are represented by the dog and the government is the tail, thus the irony of the tail wagging the dog. This is probably referring to the movies premise wherein a greater catastrophe is given birth by something that is as small as a sex scandal compared to a war. Halfway through the film, although it can be a bit dragging, the film never faltered in giving what the audiences expected and delivering its promise but still suspends some factors for the audiences imaginations. It did not perceive its audiences as slow and dim-witted relevant because it does not explain itself. The film is also fearless in creating a film which is a social commentary that satirically attacks the political system. The film is, without a doubt socially relevant and historically significant. Wag the Dog is, in all likelihood a great film with a comic sensibility that takes on the political and media dilemma that is entirely original when it comes to its overall atmosphere without the feeling that neither the characters nor the director is overanalyzing the plot. The film is rich in content and the plot is logical that included an ensemble of great cast that gave compelling performances. The plot resembles scepticism and the ambiance of the film brings to mind the film Dr. Strangelove. Levinson succeeds in creating a character-driven film wherein the plot becomes a backdrop for the characters rather than the vice-versa. With an ensemble of great actors that gave a splendid performance, the film becomes relatable and more believable that audiences tend to think twice making the film a social commentary, a black comedy and also a cautionary tale of the potential dangers that could result from a political-induced media frenzy. (Mandissa, 90) Although the film is a comedy, it is straightforward and the splendid acting supported by the seamless continuity of the scenes and the smooth-flowing dialogues adds to the realistic aspects of the film that stirs the minds of the audiences if what they are watching is based on true events and if not, its possibility that this could happen in real life or has already happened or is happening right now. The film is shocking and an eye-opened that is trying to prove the human error in the political system and the media billed as credible.

Eco-Wars :: essays research papers

In recent years, a new force has been introduced to the struggle for environmental protection. The world's military looms as an ominous threat above our fragile eco-system. Even during years of peace, the military's havoc is wreaked "Not in some remote sandbox or sea lane, but within the heart of a rapidly unraveling planetary ecology, whose intricate web of intertwined lives, often trigger complex feedback processes." (Thomas). The greatest crime perhaps is the slow murder of the planet. The world has suffered more ecological damage in the past fifty years, than ever before. Oil spills, toxic dumps and nuclear testing, plague the world's resources. The majority of these originating from the world's 'protectors'. The greatest victim of all our wars, is Earth. Her sufferings coming from toxic dumping, chemical warfare and nuclear testing Perhaps the best example of a dumpsite would be Subic Bay in the Philippines. Since the end of the Viet Nam conflict, 4,000,000 gallons of untreated waste have been dumped into the bay each day. As Pentagon official David Berteau summarized "If any one nation bears the brunt of the U.S. military's practice overseas, it may well be the Philippines". It is estimated that this dumping has destroyed thousands of kilometres of coastline, and a valuable eco-system. Though this is not to imply that the Philippines are the sole victim of military dumping, indeed there are hundreds of such dumpsites across the globe. As is clearly seen in map 1.1 Indeed the weapons of war do more harm to Gaia than to any foreign soldier, Chemical warfare & High-tech weaponry of the 90's may turn out to be what eventually lays Mother Earth to rest. Chemical Warfare was introduced by German soldiers during WWI. Since then, dramatic increases in chemical weapons have put Earth on the verge of collapse. It is estimated that 240 pounds of Agent Orange, a defoliant, was dropped over S. Viet Nam during the 1960’s. This may not sound like much, but to put it in perspective, two ounces of the substance, placed in New York City's water supply, would kill every inhabitant. (Day, 208). And it will remain in the environment for centuries to come. Not so far away, more havoc was being wrought on the environment, this time due to the space race, the liquid fuel used by Soviet era missiles and rockets -- unsymmetrical dimethylhydrazine (UDMH) -- is both highly toxic and hard to remove from the environment once leaked.

Carl Gustav Jung Essay -- Biographies Research Psychology Essays

Carl Gustav Jung Carl Gustav Jung (1875-1961) was born on July 26, in the small village of Kesswil on Lake Constance. He was named after his grandfather, a professor of medicine at the University of Basel. He was the oldest child and only surviving son of a Swiss Reform pastor. Carl attended the University of Basel and decided to go into the field of psychiatry after reading a book that caught his interest. Jung became an assistant at the Burgholzli Mental hospital, a famous medical hospital in Zurich. He studied under, and was influenced by Eugen Bleuler, a famous psychiatrist who defined schizophrenia. Jung was also influenced by Freud, with whom he later became good friends. Their relationship ended when Jung wrote a book called "Symbols of Transformation." Jung disagreed with Freud's fundamental idea that a symbol is a disguised representation of a repressed wish (Heaney, 1994). After splitting up with Freud, Jung had a 2 year period of non-productivity, but then he came out with his "Psychological Types," a famous work. He went on several trips to learn about primitive societies and archetypes. His explorations included trips to Africa, New Mexico to study Pueblo Indians, and to India and Ceylon to study eastern philosophy. He studied religious and occult beliefs like I Ching, a Chinese method of fortune telling. Alchemy became one of his interests during his journeys. His book, "P sychology and Alchemy," published in 1944, is among his most important writings. In this study, he told about the human mind. One of his methods was word association. This is when a person is given a series of words and asked to respond to them. Abnormal response or hesitation can mean that the person has a complex about that word. His basic belief was in complex or analytical psychology. The goal is psychosynthesis, or the unification and differentiation of the psyche (mind). He believed that the mind started out as a whole and should stay that way. That answered structural, dynamic, developmental questions. Jung is best known for his theory of "The three levels of the mind" (Aurelio, 1995). Discussion The three levels of the mind theory includes the ego (conscious), personal unconscious, and collective unconscious. The conscious level serves four functions. It is the part of the personality that carries out normal daily activities: thinking, feeling, sensing, an... ...a shattering of a personality (Heaney, 1994). I decided to do my research on Carl Jung because he is not discussed much in the textbook. I find his theory of conscious and unconscious very interesting. I believe the thoughts of persona and ego without a doubt. When one's ego is shot down, a person can tend to develop a complex about it. I also agree that people tend to have a different persona based on where they are at and how they are expected to act around certain people. Works Cited: Aurelio, Jeanne M. (1995). Using Jungian archetypes to explore deeper levels of organizational  Ã‚  Ã‚  Ã‚  Ã‚  culture. Journal of Management Inquiry, 4, 347-369. Heaney, Liam F. (1994). Freud, Jung and Joyce: Conscious connections. Contemporary Review,  Ã‚  Ã‚  Ã‚  Ã‚  265, 28-32. Jurkevich, Gayana. (1991). Unamuno's intrahistoria and Jung's collective unconscious: parallels,  Ã‚  Ã‚  Ã‚  Ã‚  convergences, and common. Comparative Literature, 43, 43-60. Kremer, Jurgen W. (1999). Facing the collective shadow. Revision, 22, 2-5. Mannis, Robert F. (1997). Jung and his shadow. Utne Reader, 84, 91-94. Neher, Andrew. (1996). Jung's theory of archetypes: a critiques. Journal of Humanistic  Ã‚  Ã‚  Ã‚  Ã‚  Psychology, 36, 61-92. Carl Gustav Jung Essay -- Biographies Research Psychology Essays Carl Gustav Jung Carl Gustav Jung (1875-1961) was born on July 26, in the small village of Kesswil on Lake Constance. He was named after his grandfather, a professor of medicine at the University of Basel. He was the oldest child and only surviving son of a Swiss Reform pastor. Carl attended the University of Basel and decided to go into the field of psychiatry after reading a book that caught his interest. Jung became an assistant at the Burgholzli Mental hospital, a famous medical hospital in Zurich. He studied under, and was influenced by Eugen Bleuler, a famous psychiatrist who defined schizophrenia. Jung was also influenced by Freud, with whom he later became good friends. Their relationship ended when Jung wrote a book called "Symbols of Transformation." Jung disagreed with Freud's fundamental idea that a symbol is a disguised representation of a repressed wish (Heaney, 1994). After splitting up with Freud, Jung had a 2 year period of non-productivity, but then he came out with his "Psychological Types," a famous work. He went on several trips to learn about primitive societies and archetypes. His explorations included trips to Africa, New Mexico to study Pueblo Indians, and to India and Ceylon to study eastern philosophy. He studied religious and occult beliefs like I Ching, a Chinese method of fortune telling. Alchemy became one of his interests during his journeys. His book, "P sychology and Alchemy," published in 1944, is among his most important writings. In this study, he told about the human mind. One of his methods was word association. This is when a person is given a series of words and asked to respond to them. Abnormal response or hesitation can mean that the person has a complex about that word. His basic belief was in complex or analytical psychology. The goal is psychosynthesis, or the unification and differentiation of the psyche (mind). He believed that the mind started out as a whole and should stay that way. That answered structural, dynamic, developmental questions. Jung is best known for his theory of "The three levels of the mind" (Aurelio, 1995). Discussion The three levels of the mind theory includes the ego (conscious), personal unconscious, and collective unconscious. The conscious level serves four functions. It is the part of the personality that carries out normal daily activities: thinking, feeling, sensing, an... ...a shattering of a personality (Heaney, 1994). I decided to do my research on Carl Jung because he is not discussed much in the textbook. I find his theory of conscious and unconscious very interesting. I believe the thoughts of persona and ego without a doubt. When one's ego is shot down, a person can tend to develop a complex about it. I also agree that people tend to have a different persona based on where they are at and how they are expected to act around certain people. Works Cited: Aurelio, Jeanne M. (1995). Using Jungian archetypes to explore deeper levels of organizational  Ã‚  Ã‚  Ã‚  Ã‚  culture. Journal of Management Inquiry, 4, 347-369. Heaney, Liam F. (1994). Freud, Jung and Joyce: Conscious connections. Contemporary Review,  Ã‚  Ã‚  Ã‚  Ã‚  265, 28-32. Jurkevich, Gayana. (1991). Unamuno's intrahistoria and Jung's collective unconscious: parallels,  Ã‚  Ã‚  Ã‚  Ã‚  convergences, and common. Comparative Literature, 43, 43-60. Kremer, Jurgen W. (1999). Facing the collective shadow. Revision, 22, 2-5. Mannis, Robert F. (1997). Jung and his shadow. Utne Reader, 84, 91-94. Neher, Andrew. (1996). Jung's theory of archetypes: a critiques. Journal of Humanistic  Ã‚  Ã‚  Ã‚  Ã‚  Psychology, 36, 61-92.

Easyjet analysis, competitive advantage and plan Essay

Easyjet is one of the successful European ‘no frills airlines’. The airline was founded in 1995 by a Greek man called Stelios Haji-loannou. A concept that made him found the Airline was based on the fact that customers’ demand for short-haul air transport is price elastic. This can be translated to mean that when flight costs are reduced, many people fly due to the affordability of the flight prices. Easyjet has been successful because it has been able to liberate itself from traditional airline concepts. These concepts were based on the assumption that the lowering of flight costs could only lead to decrease in the economy. The traditional concepts made many airlines believe that airline traffic grows in line with the economy. Easyjet benefited from the introduction of the ‘no-nonsense’ concept and its deregulation in 1992, to the European market. (Gregory, 2000). The company has been able to woo customers from other airlines due to the low competitive prices it offers for its services. This has made the company expand and increase the size of the market it can access. As of now, the airline company provides 125 routes from 39 European airports with Geneva, Amsterdam, Luton and Liverpool operating as its base airports. As of November 2003, the company was operating seventy two aircrafts. The number now has tripled as the airline has continually increased in size. Easyjet has established goals that the company hopes will be able to attract and maintain its customers. The company’s strongest desire is to develop long lasting relationships with its customers. These goals have been incorporated into the Company’s Mission statement. These goals include: †¢ To provide customers with safe, good value, point-to-point air services. †¢ To effect, and provide a consistent and reliable product and fares, appealing to leisure and business markets on a range of Europe routes. (Collett, 1999) Porter’s five competitive forces have been used to effectively analyze the airline industry comprehensively. These competitive forces comprise: The threat of substitutes, the threat of new entrants, the power of suppliers, the power of buyers, and finally, the rivalry among existing firms. The airline industry experiences minimal threats from other substitute modes of transport. For example, transport modes like train and car are not speed conscious. For a journey that could take an hour when using Easyjet plane, a train takes approximately 6 hours. It is also cheaper to travel on an Easyjet plane than it would cost when travelling via train. Thus, the time and cost advantage of travelling by the low-cost carriers far outweighs the increased flexibility and comforts of trains. Trains and cars cannot manage long distance international routes. Therefore the only substitute is to ravel by plane and this is where Easyjet enjoys the competitive advantage it has over its substitutes. (Porter, 1985) Easyjet was founded using a large sum of money. It was established with a loan of 5 million dollars. This being not enough, it still required 50 million dollars for expansion to meet the needs and demands of customers. The airline sector demands of new entrants to have high capital in order to start a stable business. Limited finance has been a barrier for many businesses which consider entering the industry. New entrants in the airline sector are discouraged by the limited take-offs and landing slots which make it difficult for them to find suitable airports. The low cost airline market in U. K is very mature as compared to the rest of Europe. Easyjet has been in the market for quite long till it has acquired the title of being the biggest operator in the market. This is a very comfortable position for it as it considers itself as a leader in the field. This is not all advantageous to the airlines as entering new markets in Europe may become a big problem for it. Any entrant in the low-cost market has to be ready to make a few losses before establishing itself. Hence, Easyjet has not really considered the threats of new entrants as a big problem. (Gregory, 2000) Easyjet has been affected by the powers of suppliers. Easyjet has realized that depending on one supplier or manufacture for spare could pose a risk. Boeing and Airbus are the major manufactures in the industry providing majority of commercial planes. Easyjet needs to expand more in order for it to have more powers over its manufactures and suppliers. The cost of oil and the price of aviation oil have a direct relationship and it is not in the power of Easyjet to alter this. The power of buyers within the airline industry is very strong. Airline operators have the duty of checking on prices to avoid being exploited by the consumers. Consumers are in a position to detect price discrepancies which they exploit. Due to the low switching costs experienced within the airline industry, the customers need to be loyal. The Civil Aviation Authority (CAA) has ensured that the airline customers are well treated and protected. Some of the ways in which CAA sides with the consumers is by, protecting customers against the consequences of travel organizer failure for people who buy package holidays. It also ensures that airlines are licensed and comply with the requirements of UK and European liability, financial, and resources legislation. Easyjet experiences rivalry from existing firms. In the UK, Easyjet has My TravelLite, Ryan air, Buzz, and BMIbaby, as its major competitors. Ryan air is Easy jet’s greatest competitor as it has shown continuous yearly profit. Future expansion plans may increase its competitors to include the: Virgin Express, Hapag Lloyd Express and Air Berlin, some of which are already competing with the airline. The other competitor that Easyjet has is the British Airways but it competes at a lower scale as it targets different market segments. (Porter, 1985) SWOT-Analysis of the Easyjet Company which reveals its strengths, weaknesses, opportunities and Threats has been carried out. (Anthony, 1998). Internal analysis of the Company depict the fact that there are numerous strengths that it has enabling it to have a competitive edge over Companies in the industry. Easyjet has a strong e-business. This airline has incorporated the advanced technology and this has enabled it to offer quality services to customers. The other strength that Easyjet has is its ability to reach a wide scope of customers. This is due to many branches that exist all over the world. Research shows that this airline is expanding globally and will soon be able to have branches in all parts of the world. One aspect that is important to airlines is safety. This airline is highly reputed for safety and this has enabled customers remain loyal to it. Its up dated website enables customers to book for their flights on line. The comfort in travelling by Easyjet planes is exceptional. The airline also has got qualified personnel like the cabin crew, control assistants, flight attendants, customer care, pilots and stewards. Another strength that is found in Easyjet is its flexibility in adapting to new technology in the future. This airline is not tied to single technology. The airline has been financially successful and is part of the consortium that has been awarded to run UK’s air traffic control system (NATS). (Anthony, 1998) One of the world’s largest industries is the Air travel which in 2001 generated over $ 300 billion in revenues. In the past, business people dominated air travel but then this changed when living standards of people improved so that many people could afford air travel for leisure activities. The deregulation of the airline industry has served to increase the frequency of air travels. Easyjet contracts everything from pilots to check-in staff. The airline avoids travel agents high commissions by selling seats over a telephone reservation system. To ensure it grows in future, the airline invested 6. 6 million dollars for developing a safe, reliable and efficient air traffic system. This was meant to ensure that it has sufficient capacity in the air and on the ground. Easyjet acquired British Airways ’low-cost subsidiary GO which played a huge part in its expansion. Easyjet stands for ‘orange culture’ which means being ‘up for it’, ‘passionate’ and sharp. Easyjet has low operational costs because all bookings are done via phone and it has less cabin crew due to the absence of the business class. Easyjet has been able to recognize that Business class reduces seats from 149 to 109. (Matthias, 2005) Some of the other players in the airline industry include the: Virgin Atlantic, Ryan air and British airline. These airlines pose a healthy competition to Easyjet which it has to measure up to improve on its position in the market. These airlines have a strong brand name which makes them to have a competitive advantage over Easyjet. The name ‘Virgin Atlantic’ is quite unique and it attracts many customers to use the airline. Research shows that virgin atlantics’ airline provider is global in nature. It operates its services to Barbados, Lagos, Johannesburg, Hong Kong and London Hub. This is a great strength for this airline. (Branson, 2006). One aspect that is important to airlines is safety. This airline is highly reputed for safety and this has enabled customers remain loyal to it. The airline also has got qualified personnel like the cabin crew, control assistants, flight attendants, customer care, pilots and stewards. (Branson, 2006). The British and Ryan airlines have efficient customer service and effective policies that positively affect the overall running of the airlines. These airlines have a competitive edge over the Easyjet and Virgin Atlantic in terms of the many operation routes they have. The British airline has a high technological advancement which has greatly increased its customer base. The Virgin Atlantic has some weaknesses which affects its smooth operation in the airline industry. One of them is very evident in its prices. Virgin Atlantic airline flight charges are slightly higher than the other airlines. This makes most people who are middle class not to afford their services. Another weakness in Virgin Atlantic airline is in its departure control systems which are not really updated to the current technology. Ryan airline which is the major Easyjet competitor in the market has continually expanded and made lots of profits over the years. Thus, the airline has enough resources to cater for its consumers. It has a stable base and enjoys the comfortable position it holds in the market. Easyjet offers affordable flight prices attracting many customers to use its services. The Ryan airline and British airlines have very high operational costs. This is because they contract the services of customer agents who charge them exorbitant prices. Similarly, because they have a business class, the numbers of seats are reduced and the airline is also forced to increase the number of cabin crew it has to cater for passengers in the business class. The low flight charges of Easyjet plane are what attract customers to its services. The key element of the brand is the low price. The management uses differential pricing systems. (Michael, 1985). The cost of flight is directly related to the time one wishes to travel. Off-peak travelling and advance ticket booking is less expensive. Easyjet encourages its customers to book tickets online by giving discounts to tickets booked online. The airline company has good promotion strategies that catch the attention of many potential customers. Some of the attention catching lines that the airline uses include: ‘size matters’, and ‘the web’s favourite airline’. Most of its advertising campaigns are humorous, attention-catching and unforgettable. (Hilltop, 1994) For Easyjet to do well in future, it has to consider how it is going to handle new entrants in the market. It should decide whether it is going to create niche segments in the market for the new entrants or if it is going to compete aggressively on price, routes and services to drive the entrants out of the market. Easyjet should make strategic decisions market research on the size of different combinations of pricing and service if it intends to increase its market share over the next three years. It has to know the amount of power the competitor has over it. (Massingham, 1988). For example, the competitor’s service costs, competitor’s capacity for the various airline routes. Easyjet should target leisure travellers this is because business travellers usually seek very high quality service, frequent flights to a wide range of destinations which could translate to high operational costs and low profits. The airlines need to develop an accurate and realistic assessment of the market-niche it wants to serve. The market shares of Easyjet could increase in the next three years if it adopts CRM (Cause Related Marketing) scheme which involves selling shares in forest help programmes over its websites and supporting charity by collecting foreign currency on flights. The airline should also establish a growth plan that would see it expanding over the next three years. (Matthias, 2005) Experts have predicted that Easyjet airline is well positioned in the market and that it has excellent growth opportunities for the low-cost sector. Competition is likely to intensify because the UK market is really saturated. Therefore, marketing is very important if Easyjet wants to attract new customers as well as maintain those that it already has. Since the UK market provides very little growth opportunity, more airlines are likely to invade the continental market with new bases being established at Berlin as well as Eastern Europe. (Collett, 1999). Marketing should play a role in convincing customers that flying is the safest mode of transport. Before formulating a market plan for the airline, the political, legal, Technological, Socio-cultural, and Economic factors should be taken in to consideration. (Massingham, 1988)